A Bible in your pocket:  The good book gets celebrity treatment in box set edition
December 23, 1999
By Jae-Ha Kim
Chicago Sun-Times

          Since when did the Bible include an introduction from a rock star?
          Since Dec. 1, when Grove/Atlantic books released a boxed edition of 12 books from the Bible, each accompanied by introductions from celebrities such as U2's Bono and authors E.L. Doctorow and Francisco  Goldman.
          Known collectively as the Pocket Canons, the boxed set retails for $24.95. But for those of you who just want to read, say, Psalms or Job without bothering with Matthew or Genesis, you're in luck. Each book may be purchased separately for $2.95.
          The U.S. release follows last year's launch of the books in Great Britain. Grove/Atlantic is confident that the books will move as quickly here as they did overseas, and has ordered an initial press run of 600,000 copies.
          "We've been getting a very favorable response to the Pocket Canons," says Grove/Atlantic publisher Morgan Entrekin. "The Bible is a magnificent piece of literature, but a lot of people still are intimidated by it. With these books, you can just pick them up and finish one very quickly. Then you can literally put them away in your  pocket. The Pocket Canons also are easier to read than the Bible, because they're laid out like a regular book rather than in double columns of chapter and verse."
          Lest you think that this might be the Cliffs Notes version of the Bible, Entrekin stresses that the Scripture in each book is complete and unchanged. Except for Psalms, which coincidentally has been the best seller so far.
          "Psalms was so long that we did take some selections from it," he says. "But the other 11 are the full books from the Bible."
          When the collection was released in England, it caused quite the controversy. Prominent clergymen admonished the publisher for including introductions that characterized the Book of Revelation as a "sick text."
           Entrekin says that he hasn't heard any flak yet here, but adds, "It's still early."
           Martin Marty, a minister and a professor of religious history at the University of Chicago, says he doesn't expect the brouhaha in America to be nearly as inflamed as it was in Great Britain.
           "There's a great difference in public sensibility here and there," Marty says. "In the U.S., the competition for so many religious voices is strong. So we find ourselves having to be more careful and reverent. There are still occasions when interest groups get offended too easily with things, as they did with `The Last Temptation of Christ' and `Nothing Sacred.'
           "The problem with authors when you're dealing with literature this great is that you almost have to be outrageous so that you won't be outstaged. If you're a . . . mild commentator, you're like a Pygmy at Everest. I do get a little upset when things are done only for sensation. But I think that Jesus can take care of himself. Basically, it's an open market. If you don't like it, don't buy it."
           While this may be the splashiest relaunching of the Bible, this is hardly the first time that the holy Scripture has been parceled off into pieces. Go to any mission or homeless shelter, and you'll find little booklets of Scripture from the Bible.
           "There's quite a long history of Bible societies printing out the Bible in chunks," says Paul Bramer, associate professor of Christian education at North Park Theological Seminary. "The difference is that those don't have a famous person writing a preface to them. I kind of like that angle, though I'd like to see an introduction by Bono and (English theologian) John Stott in the same book."
           Author Francisco Goldman, who wrote the introduction to the Gospel according to Matthew, says that he was surprised when Entrekin initially asked him to participate. Goldman's work previously had been published by Grove/Atlantic. But he had never even thought of prefacing the Bible.
           "It's not as though I think of myself as an expert on the Bible," Goldman says. "I've never read it straight through. So you have a mixture of people like Bono and me. And then you've got other people like Kathleen Norris (who introduces the book of Revelation), who is very well-versed in the Bible.
           "The Pocket Canons has worked on me in the way that I think it will for many readers. They led me to read the whole book - or to start, anyhow."
           Entrekin says that if this collection is a success, they will release another collection of 12 books in the future.
           Sure. But will the Pocket Canons ever replace the Gideon Bibles found in hotel rooms? Now that would be the ultimate test of popularity.
 
 
 
 

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