By Jae-Ha Kim
Variety (.pdf)
August 6, 2019
2019 is shaping up to be Blackpink’s breakthrough year. The all-girl Korean quartet kicked off the U.S. leg of a world tour with a concert at Coachella that was livestreamed in New York’s Times Square.
“It was an honor to be the very first K-Pop female artists to perform there,” said the group. In April the girls topped Ariana Grande’s record for the most-viewed YouTube video premiere ever, with 979,000 peak concurrents for their “Kill This Love” clip.
Ranging in age from 22 to 24, Jisoo, Jennie, Rosé and Lisa have harnessed the power of social media to communicate with fans.
“It’s not like we can be with them all the time. [Social media’s] global reach fits very well with our needs, since we want to reach out around the world.”
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