Behind the Scenes of K-pop

Date: Friday, October 18, 2024 at 09:45 a.m. to 5 p.m.
Location: Annenberg School for Communication & Journalism (ASC), Annenberg Auditorium (G26)
Type: Diversity, Conversation
Genre: Music, Business, Journalism

DESCRIPTION:
Renowned for their remarkably active, passionate, and omnipresent fanbase, K-pop artists enjoy unparalleled exposure and engagement on the global stage. From sold-out world tours to staggering album sales, K-pop is making its mark.

Behind the Scenes of K-pop is an exciting, all-day symposium featuring insiders and experts who will foster conversations about the art, culture, business, and future of the international music sensation.

Schedule:
9:45 a.m.: Welcome and Opening Remarks
10 a.m: Session 1: K-pop Journalism
11:15 a.m.: Session 2: Making K-pop – Songwriting, Producing, and Publishing
12:15 p.m.: Lunch Break
1:15 p.m.: Performance by Spade A Dance
1:30 p.m.: Session 3: Live Events
2:45 p.m.: Session 4: K-culture Marketing
4 p.m.: Session 5: K-pop in the U.S.

Touching on songwriting, marketing, journalism, and everything K-pop, speakers will include:

David Amber, music producer and songwriter for TWICE, AOA, NCT, and WENGIE
> Joen Choe, senior vice president of marketing and partnerships at CJ ENM America
P. Claire Dodson, senior culture editor at Teen Vogue
> Justin Hahn, chief creative officer and international officer at 153/Joombas Music Group
Meg Harkins, executive vice president at Imperial Music and Casablanca Records
> Daniel Hong, COO of JYP USA
Jae-Ha Kim, columnist at the Chicago Tribune
Soy Kim, head of music and content strategy, North America, at YouTube
> Marissa Putney, vice president of global artist and label services at The Orchard
Ben Samama, songwriter for RIIZE, NCT 127, IVE, and ITZY
Annie Stoll, vice president and creative at Republic Records
Marlene Tsuchii, music agent at Creative Artists Agency
Charlotte Wilson, songwriter for ITZY, ENHYPEN, and NMIXX

ADMISSION & CAMPUS ACCESS:
Admission is free. Reservations are required. Campus access is limited to registered guests and USC students, staff, and faculty with current USC ID.

RSVP

Check back for more information.

One thought on “Behind the Scenes of K-pop”

Leave a Reply

Your email address will not be published. Required fields are marked *