UPDATED:
The symposium is now over. USC’s Daily Trojan covered the all-day conference:
Hye Jin Lee was the moderator for a panel on K-pop journalism, introducing the speakers of the first session: Jae-Ha Kim, a columnist at the Chicago Tribune, and P. Claire Dodson, the associate director of culture at Teen Vogue. Kim emphasized the importance of having an editor who cares about K-pop, recounting an experience with editors who did not share that passion.
“It was awful because they didn’t know what I was writing about and they wanted to know why I was using some common K-pop terms,” Kim said. “I felt really bad for the artists who had spent an hour talking to me … and to see that all they saw them was not as a human being, but as metrics.”
Furthermore, Dodson shared her experiences as an editor at Teen Vogue and what she often looks for in K-pop stories.
“It was important for me to look at the ways K-pop brings in all these different cultural stories, all these different kinds of subjects and influences,” Dodson said. “What I’m looking for in coverage is a deep dive with an artist about something they made.”
Date: Friday, October 18, 2024 at 09:45 a.m. to 5 p.m.
Location: Annenberg School for Communication & Journalism (ASC), Annenberg Auditorium (G26)
Type: Diversity, Conversation
Genre: Music, Business, Journalism
DESCRIPTION:
Renowned for their remarkably active, passionate, and omnipresent fanbase, K-pop artists enjoy unparalleled exposure and engagement on the global stage. From sold-out world tours to staggering album sales, K-pop is making its mark.
Behind the Scenes of K-pop is an exciting, all-day symposium featuring insiders and experts who will foster conversations about the art, culture, business, and future of the international music sensation.
Schedule:
9:45 a.m.: Welcome and Opening Remarks
10 a.m: Session 1: K-pop Journalism
11:15 a.m.: Session 2: Making K-pop – Songwriting, Producing, and Publishing
12:15 p.m.: Lunch Break
1:15 p.m.: Performance by Spade A Dance
1:30 p.m.: Session 3: Live Events
2:45 p.m.: Session 4: K-culture Marketing
4 p.m.: Session 5: K-pop in the U.S.
Touching on songwriting, marketing, journalism, and everything K-pop, speakers will include:
> David Amber, music producer and songwriter for TWICE, AOA, NCT, and WENGIE
> Joen Choe, senior vice president of marketing and partnerships at CJ ENM America
> P. Claire Dodson, senior culture editor at Teen Vogue
> Justin Hahn, chief creative officer and international officer at 153/Joombas Music Group
> Meg Harkins, executive vice president at Imperial Music and Casablanca Records
> Daniel Hong, COO of JYP USA
> Jae-Ha Kim, columnist at the Chicago Tribune
> Soy Kim, head of music and content strategy, North America, at YouTube
> Marissa Putney, vice president of global artist and label services at The Orchard
> Ben Samama, songwriter for RIIZE, NCT 127, IVE, and ITZY
> Annie Stoll, vice president and creative at Republic Records
> Marlene Tsuchii, music agent at Creative Artists Agency
> Charlotte Wilson, songwriter for ITZY, ENHYPEN, and NMIXX
ADMISSION & CAMPUS ACCESS:
Admission is free. Reservations are required. Campus access is limited to registered guests and USC students, staff, and faculty with current USC ID.
Check back for more information.
One thought on “Behind the Scenes of K-pop”