PSY’s Gangnam Style’s U.S. Popularity Has Koreans Puzzled, Gratified
“People are surprised — bewildered, really — at PSY’s popularity abroad,” says Susan Kang, chief evangelist for Soompi.com, the mammoth online site dedicated to Korean pop music. “You have people saying, ‘We have all these beautiful guys and girls that have tried to break through to the U.S. market with little success. So why PSY?’ But of course they are embracing it to the fullest, and it’s causing a renewed interest in and respect for his music.”