Tag: SMD Cosmetics

“South Koreans are very serious about their skincare,” said SMD Cosmetics Intl. founder Lauren Ing. “Many liken it to exercise and eating healthy. It is seen more like a lifestyle with long-term results from a lifetime of dedication versus a quick fix. I feel like many women in the U.S. want skincare to be quick results from a single use. The approach is more like a fast-food approach.”