“Reborn Rich” (재벌집 막내아들)

Describing “Reborn Rich” is tricky without giving away the ending. Is this K-drama a time-traveling thriller? Or a revenge series with the poor battling the obscenely wealthy? Maybe it’s a tale of repentance? It’s all that and more. Smart and calculated without resorting to tired tropes, “Reborn Rich” offers powerhouse performances by Song Joong-ki (in two roles) and master actor Lee Sung-min (“Misaeng”), who at just 54, convincingly portrays the former’s grandfather.

Ahead of KCON Los Angeles’ Kick-Off, a Look at Korean Pop Culture in 2019

Created to celebrate South Korea’s soft power, KCON has grown into the Coachella of Korean culture. Debuting in 2012 as a one-day festival in Los Angeles just months after Psy’s “Gangnam Style” became a worldwide hit, KCON attracted 12,000 curious fans. Flash forward to 2019, when one of the world’s most-famous groups is the Korean boy band BTS, Korean beauty products are all the rage, chefs are incorporating kimchi into western cooking and streaming sites including Netflix are premiering buzzworthy Korean shows such as the zombie serial “Kingdom.”

Go Away With … Girls’ Generation’s Tiffany Young

Tiffany Young is the new face and voice of H&M’s Divided Music campaign. Born and raised in California, Young spent more than a decade in South Korea as a member of the band Girls’ Generation, before moving back to Los Angeles to study acting. “I just finished shooting this video for (my new solo single) ‘Teach You,’” says Young. “And I get to tell you first: My bandmates (Hyo-yeon Kim and Soo-young Choi) make cameos in it!”