Journalist, Author & Syndicated Columnist
While the challenges of feeling up close and personal with a group that’s not even in the same city are obvious, one of BTS’ charms is their ability to make fans feel valued and seen.
Have you ever attended a BTS Muster? You’re in for a treat this weekend with the free, two-day online event, BANG BANG CON.
BTS has done its share of guest spots that follow the standard routine: perform a song and then sit on the sofa chatting about what American food they like. But ever since their appearance last May on “The Late Show with Stephen Colbert,” some American variety shows have gone out of their way to make things more unique.
A breezy “Hey-na-na-na” precedes their declaration of nothing being able to “Hold me down/ ‘Cuz you know I’m a fighter” makes it obvious that, like this entire album, “ON” is an exhortation to their fans, but also homage to their own career.
It’s no coincidence that the release date for Monsta X’s latest project “All About Luv” is on Valentine’s Day — title aside, all of its songs explore elements of relationships. But don’t call it a love album: for as many sweet nothings as the set contains, its most powerful tracks deal with breakups and deceit.
Individual responsibility isn’t enough. There needs to be social change: “The audience, media and culture need to shift into acceptance rather than demanding Korean artists conform
to meet our expectation. Otherwise, these stars are caught in a loop of abuse that will never end.”
From the giant stages of a sold-out stadium tour — including two nights at London’s 90,000-capacity Wembley Stadium — to the intimacy of a “Saturday Night Live” performance, BTS was everywhere in 2019. Consistently reaching the top of the U.S. charts singing in their native Korean, BTS made pop culture history on their own terms. For all this, the septet has earned the honor of being named Variety’s Group of the Year.
BTS topped the Jonas Brothers, Panic! At the Disco, Pink and Ariana Grande at Sunday’s American Music Awards to win all three of the categories in which they were nominated: Favorite Duo or Group (the first time an Asian group has received the honor), Tour of the Year and Favorite Social Artist (for the second consecutive year).
Just weeks after the Korean boy band SuperM held a showcase in Los Angeles, their management company, SM Entertainment, announced that it has signed with CAA for representation in all areas. Founded in 1995 by Soo-Man Lee — one of Variety’s 2019 International Power Players — SM Entertainment’s roster also includes K-pop luminaries NCT 127 (pictured above), EXO, Girls’ Generation, Super Junior and Red Velvet.
Advocates for promoting the awareness of mental health – especially in young people – BTS obliquely addresses this issue with the music video for their reworked version of “Make It Right.” It includes concert footage along with an animated story line. The animation gives off a strong “Le Petit Prince” vibe. Like the imagery depicted in the Antoine de Saint-Exupéry novel, the video delves into the delicate nature of human behavior.